Notes from the field on GTM, demand, and building marketing teams in the AI era.
The difference between marketing teams that use AI and marketing teams that are transformed by it comes down to one thing: whether leadership treated it as a tool rollout or a culture shift.
Read →The question isn't whether to adopt AI in your marketing org. It's whether you're going to bolt it onto your existing process or redesign the process around what AI actually changes.
Read →The marketing playbook that got you to Series B will not get you to Series C. Here's how to build an account-based GTM motion that works with a small team and a real budget.
Read →When your marketing leader departs, the instinct is to immediately start recruiting. That instinct is usually wrong. Here's what to do instead.
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