Selected work

Case studies.

A few engagements where we embedded, built, and handed off something stronger.

DatabricksIntegrated Planning

Interim Head of Marketing Strategy and Planning Ops.

Built the operating system for bi-annual integrated campaigns and planning. Removed siloed planning for a large global marketing team and standardized campaign tracking for trustworthy return on marketing investment analytics.

VimeoIntegrated Campaigns

Integrated Campaign Leader and Fractional Chief of Staff.

Stepped in to drive strategy and execution for integrated campaigns during a four-month maternity leave cover. Stayed on to support the CMO in a fractional Chief of Staff role for a large marketing team.

PindropEmbedded Team

A plug and play growth marketing team.

Supported a rapid rebuild of the marketing team by embedding seven interim marketers, three of whom converted to full-time employees. Served as Chief of Staff to the CMO and as temporary VP of Growth during medical leave cover for a key leader.

Maven ClinicAdvisory + Embedded Team

AI-augmented campaign process.

Acted as an advisor and brought in a campaign management team to build and deliver campaigns. Optimized the process with AI and documented it for a new full-time leader.

AnomaloABX Sprint

An account-based sprint, end to end.

Stepped in to build an account-based enterprise GTM motion with the VP of Business Development. Defined target accounts, built marketing plans, and executed across direct mail, landing pages, account plans, and paid digital. All to break into enterprise accounts alongside sales.

Jen Mylroie
About Jen

We've been the operators in the seat.

Proper Mix is led by Jen Mylroie, who spent twenty years building and scaling marketing teams. As an early employee at Tableau, she held roles across the org for five years, from 200 people to 3,000 and an IPO. She was the first enterprise and field marketer at InVision, and the first integrated marketer at Stripe. We bring that operator experience to founders and executives who need senior marketing help. Not from the sidelines, but in the mix with your team.