Results-driven marketers on demand.

We understand the expectations and demands that come with hypergrowth tech companies because we’ve been there. Now we help establish and scale your team with interim leadership and strategic project support.

We work with startups and established companies seeking experienced B2B SaaS tech marketing leaders.

Types of engagements include:

  • Interim Leadership

    Engage an acting Head of Marketing/VP/CMO as you seek the right full-time leader

    Parental leave coverage for critical leadership roles

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  • Marketing Strategy

    Establish or evolve your GTM playbook

    Build integrated marketing frameworks

    Create full-funnel marketing plans

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  • Team Management

    Office hours for your team

    1:1 coaching for existing marketing members

    Onboard new marketing leaders

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  • Marketing Execution

    Activate a scalable demand gen engine

    Test and scale new channels

    Deliver marketing campaigns to drive pipeline

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How we work

Our team has worked with companies at various stages of growth. Whether you’re looking for an embedded leader or need a well-rounded marketing team we formulate the proper mix of people, programs, and strategy to support your goals. We have a network of operators we bring along with us who we love to work with and think you will, too.

Who we’ve worked with

  • The Proper Mix has worked with Stripe
  • The Proper Mix has worked with Vimeo
  • The Proper Mix has worked with DataBricks
  • The Proper Mix has worked with Tableau
  • The Proper Mix has worked with DataGrail
  • The Proper Mix has worked with Boeing
  • The Proper Mix has worked with InVision
  • The Proper Mix has worked with Hearth
  • The Proper Mix has worked with Lumeo

Who we’ve worked with

Founder

Jen Mylroie has over 15 years of experience building and scaling marketing teams. As an early employee at Tableau she held various roles over five years as the company grew from 200 to 3,000 employees and went through an IPO. She was the first enterprise and field marketer at InVision and the first integrated marketer at Stripe. Now Jen works with founders and executives to establish and augment teams with interim marketing leadership and strategic project support.

Our Bench

Depending on the engagement we curate a team of operators with decades of experience across companies like Google, GitHub, Slack, Stripe, Optimizely, Figma, Tableau, Salesforce, and beyond. These aren’t typical advisors. They’re company builders who roll up their sleeves to get work done as an extension of your team.

Kind Words

Kind Words

  • "Jen is first and foremost a growth expert. While at the software powerhouse Tableau, Jen served as Chief of Staff to the CMO and helped expand the global marketing team from 20 to 200 people. While at InVision, she applied her growth mindset to big name brands like Netflix and Capital One."

    — Drift, Top 25 Women in B2B Marketing Who Inspire Us

  • "We worked with Proper Mix to build a reliable acquisition strategy for a new target audience. Their team activated new channels and implemented tracking improvements to help us understand what was working and where we still had opportunity. They were quick to assess our needs and create a plan tailored to our specific stage and goals. I would highly recommend Jen to any startup that is looking to drive scalable marketing impact."

    — Devarshi Shah, Co-founder and CEO, Lumeo

  • "Jen helped us establish a demand gen engine at DataGrail and scale our marketing efforts across web, digital, product marketing, and marketing ops. Her approach felt like she was part of the team vs. a traditional consultant."

    — Daniel Barber, CEO and Co-founder, DataGrail

  • "I worked closely with Jen while we were growing demand and market share for Tableau in France. Jen is a brilliant marketer who can implement online and field marketing programs very effectively. Jen was an all-rounder for online lead generation, creating webcasts, organising events, producing partner support and finding the right vendors for localisation, SEO, etc in every region. The best part is that Jen is analytical, decisive and a joy to work with."

    — David L, European Sales Executive

  • "From high level strategy and planning down to the nuts and bolts of implementation, Jen does it all and is such a pleasure to have on the team."

    — Carol T, Former Head of Marketing, DataGrail

  • "Over a year ago she stepped right in and up and you would have never known that she wasn't a full time employee at Vimeo. I want to thank Jen for her commitment and all that she has done to help the team get organized, step in to launch many campaigns and projects, help us document workflows, orchestrate team meetings and in general help us work through whatever needed attention to get over the finish line. We appreciate the care and attention you have given the Vimeo Marketing Team."

    — Jenn D, SVP Demand Gen and Integrated Marketing, Vimeo

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